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Air Quality campaign., Broadcasting live air quality
Strategy
Creativity
Experience
People in Uganda are more likely to die from air pollution than those in Tanzania, Rwanda, and twice as likely as those in Kenya, figures from the World Health Organization (WHO) show.
Burden of disease (mortality and morbidity) attributable to air pollution in Uganda has been on the rise in recent years.
The campaign was aimed at highlighting the air qualities in different regions proximal to Mobicast sites.
What we did:
Intergration of the Airqo air quality API into an HTML creative to show realtime air quality data around the Mobicast screens. The creative was played every 30 minutes on the entire Mobicast network.
